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(I-AutoNewsWire.com, September 11, 2017 ) "TrendSights Analysis: Retrophilia", explores how FMCG brands can rejuvenate the past to appeal to curious and sentimental consumers.
Retrophilia reflects a love of things from the past, both from nostalgic consumers, and those who did not necessarily experience them the first time around but are curious. It reflects a desire to remember-or discover-a time when life was simpler, and the seemingly abundant concerns and problems plaguing modern society were-at least in the haze of hindsight-less severe.
For more information about this report at http://www.reportsweb.com/trendsights-analysis-retrophilia
Scope
-Globally, six in 10 consumers find food products that remind them of their childhood appealing. -More than half of consumers believe grocery products from the past are better than new ones -Familiarity and trustworthiness is a key purchase driver across FMCG, especially in personal care, with older, established brands well-placed to capitalize on the trend.
Reasons to buy
-Gain insight into the different routes through which brands can stimulate consumer demand by reviving, renewing, and reimagining the past. -Understand what motivates consumers to try retro products. -Compare the relevance of Retrophilia in each industry across the FMCG space, and learn what the key opportunities are. -Identify the innovation implications of Retrophilia for your sector. Request a sample copy at http://www.reportsweb.com/inquiry&RW00011037910/sample
Table of Contents Executive Summary Trend Snapshot What is Retrophilia- Why is Retrophilia important- Who is driving Retrophilia How can Retrophilia be capitalized on- What next in Retrophilia- Appendix
Companies Mentioned Bath & Body Works Burton's PepsiCo Mondelez Cadbury Budweiser OREO Coca-Cola Company Standard Tobacco of Pennsylvania The Pop Shoppe Ben & Jerry's Dr Sheffield's Arla Huawei KFC Bovril Hostess Fox's M.A.C. Air Wick Finish Pretty Vulgar Inquire for Report at http://www.reportsweb.com/inquiry&RW00011037910/buying
ReportsWeb.com
Rajat Sahni
+1-646-491-9876
sales@reportsweb.com
Source: EmailWire.Com
Source: EmailWire.com
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