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(I-AutoNewsWire.com, October 06, 2021 )
Smart packaging is a combination of specialized materials, science, and technology that enhances packaging functionality by implementing active and intelligent packaging in conventional packaging. It helps to prevent food spoilage, enhance food product attributes such as aroma, taste, and flavor, and also helps in brand protection, premium pricing, and waste reduction.
The rising use of smart packaging to increase the shelf life and traceability of food products is expected to witness a positive impact on overall industry growth in the forecast period. Moreover, the growing E-commerce market and rising industrialization coupled with strong demand for superior logistics and supply chain management are likely to create lucrative opportunities for players operating in this market.
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Increasing demand for fresh processed food is boosting the smart packaging market
Increasing awareness in the population towards their health makes people prefer healthy and fresh fruits and vegetables. The indicators on the packaging play an essential role in giving information about the product, its ingredients, and expiry date, which boosts the demand for smart packaging.
A freshness indicator directly shows the quality of the product; it is usually in the form of labels on the container. RipeSens is the first intelligent sensor tag that switches colors to indicate the ripeness of fruits.
It performs over-reaction of the aroma discharged by the fruit as it ripens; initially, it is red and then graduates to orange and finally yellow, depending on the choice of the wanted level of development when eating fruit.
A recent trend like the rising use of wireless technologies in combination with smart packaging in the food & beverage industry to provide consumers with real-time conditions of the perishable goods is likely to drive the industry demand. In addition, the rising use of smart packaging in the pharmaceutical and healthcare industry on account of its improved durability, flexibility, and lightweight properties is likely to fuel market growth.
On the other hand, recyclability issues with waste generated by smart packaging are retraining the smart packaging market. Although government policies for treating packaging waste and recycling have been in place for quite any time, effective practice shows that recycling various packaging waste is complicated.
One of the main problems in the design and production of smart packaging is to advance research on recycling packaging waste, such as finding more suitable materials for implementing sensors and bio-degradable functionalities
By Packaging Technology
• Modified Atmosphere Packaging (MAP)
• Active Packaging
• Intelligent Packaging
• Food & Beverages
• Personal Care
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North America is expected to dominate the global smart packaging market during the forecast period
The United States occupies the larger share of the market value in North America, followed by Canada. The growing working population and the increasing demand for interactive and improved packaging solutions account for the expected growth in the market in the region.
The United States is home to one of the busiest consumer markets, which forms a major part of the workforce. The demand for food and beverage has risen markedly, due to the growing population (both, from within and due to immigration).
To meet the huge demands of the food industry, there has been a significant increase in the volume of the import of food from different regions across the world, thus, driving the demand for smart packaging solutions in the region. Extending shelf life for foods along with increasing investment has pushed the global demand for smart packaging in the North American region.
The global smart packaging market is fragmented with a large number of companies operating in the market. Key players include Huhtamaki Group, Amcor Ltd, and BASF among others. Major companies in the smart packaging market are focusing on product launches, acquisitions, and technological advancements. For instance,
In April 2019, Tetra Pak launched a connected packaging platform, which will transform milk and juice cartons into interactive information channels, full-scale data carriers, and digital tools. For retailers, it will offer greater supply chain visibility enabling distributors to track stock movements and real-time insights.
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