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(I-AutoNewsWire.com, February 24, 2015 ) Ballston Spa, New York -- Christensen & Nielsen Trading has revealed the latest offering that will be added to their roster of premium products. This one is in the aftermarket automotive accessories arena.
The new product is a set of four stainless steel license plate frame screw covers. This is the second product in the automotive marketplace for Christensen & Nielsen and is intended, not only to compliment any stainless steel license plate frame but to protect that frame and its contents, the registration tag, from theft.
The 'soft' launch of the screw covers is happening now and they are currently available on Amazon.com. An 'official' launch is being planned for March 1 when some special pricing will go into effect.
According to Dave Christensen, the product development chief at the company, with this launch the Christensen and Nielsen brand is positioning itself to appeal to two groups of people.
The first group is the many people who have purchased a stainless license plate frame and wish to dress them up further with durable screw covers. The second group is those who live in theft prone areas where to lose a registration plate to theft is not uncommon.
He further states, "These stainless steel screw caps are robust and match the durability of the frames, unlike the plastic caps that are most common. They come with four stainless steel screws and are considered semi-permanent. That means they will come apart with a little finesse but the average plate thief won't get them."
"This new screw cover arrangement is made of more expensive material, described as suitable for luxury sedans, sport cars and limousines, or any vehicle worthy of a stainless steel plate frame -and they are designed to last", says Christensen.
Because they appear to be chrome screw covers, they do a nice job of dressing up a license plate frame. They appeal to lovers of chrome accessories but it's important to note, Christensen continues, they are not chrome.
The license plate frame screw covers are stainless steel, polished to a mirror finish, and are of unrivaled quality in terms of material and workmanship.
The company's research suggests the market has no shortage of people buying less expensive plastic caps and then suffering buyer's remorse after the faux chrome peels off or the caps become loose and get lost.. "Our findings point to a robust demand for a higher quality license plate frame screw cover, Christensen continued.
He ended with, "Watch for the 'Official Launch close to March 1 and you might be able to pick up a set for next to nothing."
About Christensen and Nielsen Trading Co.
Christensen & Nielsen Trading Co. is a manufacturer and distributor of fine home and kitchen articles under the 'Elisabeth Nielsen' Brand. The company also houses the 'Henry's Best' Brand. The latest addition under the 'Christensen Nielsen' umbrella is a set of Stainless License Plate Frame Screw Covers.
Christensen and Nielsen Trading Co.